Why when I search SinglePlatform on LinkedIn does one of our business analysts Kyle Poretto show up at the top of results over people more connected to me, our CEO, etc???
The answer is because the word “SinglePlatform” appears more times in the meta descriptions of his profile than anyone else. The simplicity of LinkedIn’s search is kind of ridiculous.
If you want to make sure you’re as reachable as possible, make sure your company’s name appears plenty in your profile.